This happened to my sister. She was drowning in a river. Her husband "saved" her. She described a similar experience. Did not want to "come back." Yes, there is more to life than this. My thoughts, "Behave yourself and God, our true father, will teach you His love for others." What is this experience for those who worship a god of hate?
http://www.near-death.com/muslim.html
The material here is pretty thin. One anecdotal story, a discussion of Sufism, and a discussion of M*hammed's experience as if it was an NDE.
Maybe they really, really don't want to come back after seeing the bright light.