My state rep was an incumbent Republican who lost - and our district usually votes in the 80-90% Pubbie column.
Evidently, we were "targeted" by the Dems ... ummm, I better not go any further. We have a large Jewish community.
The Rat's commercials were "the incumbent did this or the incumbent did that". Never once mentioned the incumbent (R) by name or that the challenger was a Rat.
Everything the Rat ran on was pro-farmer/rancher as the district is mostly rural.