Time Magazine reported that Smathers said: "Are you aware that Claude Pepper is known all over Washington as a shameless extrovert? Not only that, but this man is reliably reported to practice nepotism with his sister-in-law, and he has a sister who was once a thespian in wicked New York. Worst of all, it is an established fact that Mr. Pepper before his marriage habitually practiced celibacy."
After listening to Hannity's "Man on the Street" segment this past afternoon, I can see how Smathers's tactic might have worked.
I guarantee Smathers' technique works quite nicely:
http://www.youtube.com/watch?v=-uPcthZL2RE