I'm of the opinion that the constant attempts at negative reinforcement are not a good approach. The positive accomplishments that matter to potentially disaffected conservatives need to be trumpeted, loud and clear. The weaknesses, as perceived by these same voters, need to be addressed in a manner that reaffirms the commitment of the Republican party to the principles for which these people originally voted. They quite likely feel that the party has abandoned their concerns, so they're considering returning the favor. Swallow the pride and make conciliatory efforts that are more than just window dressing. Time's getting short, so there's no time for spite, on either end of the process.
Could not agree more and added to your thoughts in post 10.
Thanks DN