My father and mother drove mostly GM products for 50 plus years. I have owned several GM products and a few Chevy trucks. I currently drive a Chevy truck. I was considering buying a new one within the next year or two.
Each time I see this ad, I find myself thinking more of a Dodge or a Nissan truck instead. It has had an amazing ability to sever 50 plus years of family brand loyalty.
Chevrolet's truck market is for hard-working, honest folks who make their own living and generally don't accept charity (farm subsidies excluded.) So Chevrolet/GM decides to put out a commercial in an election year "celebrating" America, hiring a rabid anti-American leftist with a notoriouis political bend (JCM) to front the commercial.
Gm should be firing these dolts as we speak. If I want to support John Mellencamp I will write a check to the American Communist party. I will NEVER AGAIN buy a Chevy truck. What a serious miscalculation on both Americans and those who buy trucks. Wow, this is unbelievable.