I've read that article before, here on FR, the CEO of a lawnmower company thinks he'll do better selling his own product because of it's brand identification, and while he wanted to stay with Walmart he wanted a higher profit margin than he could get through them.
I have a similar strategy in my company.
"What's sad about this thread, regardless of the position you take, is one could have bought anything online, from an American owned company, manufactured in the U.S, using U.S. citizens, paying U.S. taxes---- in less time than it took to post a comment."
That didn't make much sense.
Then you realize it's not that complicated. Sell to Wal-Mart and let your distribution network take the hit, suffer lower overall margin but deny the field to your competition, or choose not to sell to Wal-Mart, protect your distrubutors, bank the higher margin, and pray your competition doesn't get a boost. I think some folks call this free-market capitalism.
'That didn't make much sense.'
I only purchase U.S. products, made in the U.S., with U.S. parts, by U.S. workers, from U.S. owned companies.