Couric To Ride the Bus -- Every Bus
"The face of Katie Couric will appear on every single bus in the city of New York as part of an unprecedented $10-million campaign to promote her ascension to the anchor's desk at the CBS Evening News, the New York Times reported Sunday. The network also flew news anchors from its top 48 affiliates to New York to interview Couric for features that will be presented on each local station, the newspaper said. The promotional campaign for Couric, the Times observed, is comparable only to those mounted for hit primetime shows like CSI. Broadcasting & Cable magazine observed that a massive New York poster campaign will also target New York subway stations and Grand Central and Penn stations. CBS is also set to become the inaugural sponsor of the New York Times new online TV section, launching Sept. 4. Couric told the Times that she expects her program will be distinguished by the fact that it will spend less time on "news of the day" and focus "on longer takeouts, if you will." She said that it will also devoted 90 seconds or so each night to a segment titled "Free Speech" that will present opinions of ordinary Americans, scholars, and sometimes even comedians."
As if 911 wasn`t bad enough, now we have to be tortured by this nightmare?
