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Can Karl Rove Pull It Off?
NewsMax | 8.29.06 | By Ronald Kessler

Posted on 08/29/2006 7:30:29 AM PDT by meandog

WASHINGTON - With polls showing that voters favor Democrats over Republicans in the coming congressional races, even some Republican strategists are pessimistic. But they're overlooking the power of Karl Rove.

In his 2004 victory speech, Bush described Rove as the architect of his win. Normally, President Bush does not invite his friends' offspring to his birthday party. This past July 4, however, he invited Andrew Rove, the 16-year-old son of Bush's political guru. It was a special gesture that showed how much Rove means to the president.

Because most of what Rove does is done in secret, it's easy for political strategists outside the White House and Republican National Committee to underestimate the impact he and his protege RNC Chairman Ken Mehlman will have on the November elections.

"Karl is a genius," former White House Chief of Staff Andrew H. "Andy" Card, Jr., told me recently. "And Ken Mehlman is as good as Karl. People don't know that - Karl's ability to understand the dynamics of demography. In the 2000 election, he knew Florida inside and out. He knew Ohio inside and out in 2004. He knew every state like that. He knew every swing state. He could say which counties had the most significant growth in soccer moms," who tend to be more open to voting Republican.

Based on that knowledge, Rove would say, "Don't bother going to this county; go to this county," Card said. "Go to this media market, not that media market."

Card said he has seen how "some pretty remarkable people in politics" operate - people like Ed Rollins, Ron Kaufman, and Lee Atwater. "But I found Karl and Ken Mehlman, first of all, complemented each other," Card said. "They knew the ways and the means to get things done. Lots of other people know the ways and some people know the means, but I felt that they had a good media sense, they had a good grassroots sense, they had the personality triggers that helped in one district or hurt in a district. And they would say, ‘Tell that person to stay away,' or ‘Tell that person to come in.' They played masterfully."

For the 2000 election, Rove and Mehlman began developing what is known as Voter Vault, a database that allows Republicans to ping in on possible Republican voters house by house. To compile the database, Rove and Mehlman conducted a survey of, say, 5,000 people in each state. The survey revealed which voters were for Bush or leaned toward him or toward Republicans. It asked about attitudes toward the war on terror, education policy, tax cuts. Then Rove and Mehlman matched those people with a voter file that lists all 168 million registered voters in the country. Finally, they matched all the data with 107 other identifying features from each voter's consumer history, obtained from consumer data mining companies and direct marketing vendors. They broke the profiles into manageable segments so the campaign could focus on candidate preferences or issue preferences.

Now Rove and Mehlman knew that if a voter drove a Mercury, subscribed to a hunting magazine, and belonged to a church, he or she was open to voting Republican. If the voter drove a Subaru and contributed to the Sierra Club, he or she would likely vote for Democrats. With that data, Rove and Mehlman ran the field program, targeting each voter who might be a good prospect through the mail, phone, Internet, and personal contact. Rather than sending out paid volunteers, as the Democrats were doing, Rove and Mehlman would ask a Bush volunteer who is Hispanic and active in the Boy Scouts to pay a personal call on a prospect who was also Hispanic and active in the Boy Scouts.

Today, the Democrats are still talking about the possibility of developing plans for such a capability.

Collister "Coddy" Johnson, who became national field director for the 2000 campaign, remembered when he first started working for Mehlman as an intern in 1999 and he had the task of drafting a letter from Bush to Iowa farmers. Johnson was in Rove's office on the first floor of campaign headquarters in Austin when Rove read his draft. Rove wrote a few notes on the letter and handed it back to Johnson. At the top, Rove had written, "Purpose?"

"What do you mean by ‘purpose,' sir?" Johnson asked. "If you mean the thesis, I think it's right there, in the last line of the first graph - the thesis, I mean."

"The thesis, eh?" Rove replied. "Well, if that's your Ivy-league language," he said, smiling, "let's talk about theses, antitheses, and syntheses," using philosopher Georg Wilhelm Friedrich Hegel's formulations. "Where is the tension in the letter? How do you drive the purpose, its synthesis, from that tension? I don't see it, and I don't think the second and third graphs carry it."

Johnson walked back to his desk, recognizing that the letter was dull and somewhat amazed that Hegel had just been quoted in a campaign office.

Rove's wonkishness melds well with Mehlman's leadership skills, which Rove ranks as the most important component of Mehlman's success, along with his political acumen. Unlike many in the political world, both men support their employees even when the chips are down, engendering tremendous loyalty.

In one example that has never previously come out, on June 8, 2002, the Washington Post and other publications began reporting that a Senate staffer on Capitol Hill had found a computer disk in Lafayette Park across from the White House. On the disk was a PowerPoint presentation that Rove and Mehlman had given to pinpoint strengths and weaknesses in the 2002 mid-term election. As outlined in a series of subsequent press disclosures, the presentation reviewed prospects for individual candidates, including which ones might lose. The vaunted secrecy of the Bush White House had sprung a leak.

"Karl, Karl, Karl," Maureen Dowd chided in her New York Times column.

According to the Mehlman aide who was in charge of the mechanics of the PowerPoint presentation, the talk was given to a chapter of the California Lincoln Club at the Hay Adams Hotel across from the White House. The aide hooked up his laptop computer to the projector.

"At that time, I used to bring a floppy disk in case there was a computer problem," said the aide, who agreed to tell me what happened without attribution to him. "I took the disk out of my pocket and put it in a folder I was carrying with Karl's hard copy of the presentation. I left the folder on the projector; I'm certain the disk was still in it."

The aide said the disk was not lost in the park.

"My belief is that someone in the room took it from the folder on top of the projector," he said. "I did leave it there unattended after I tested the projector for a minute or two. I think I went to get a diet Coke."

When the details of the PowerPoint presentation hit the press, Mehlman asked the staffer about it. He said he took full responsibility and offered to resign. But both Mehlman and Rove supported him.

"There were two possible responses to the media inquiries, neither of which I took," Mehlman said. "We could have said we have fired him, which I was not going to do. Or I could have said the Democrats must have taken the disk, which I knew was not true. I'm a huge believer in lancing the boil. I just move on. I told Andy Card and Karl and said the aide left the disk on the system. He didn't drop it in the park. If you're going to be angry at someone, be angry at me."

Under Bush's direction, Rove and Mehlman have reached out to blacks and Hispanics. Peter N. Kirsanow, whom Bush named to the National Labor Relations Board in January, has lived in Ward 10 in Cleveland for nearly 25 years.

"The ward is approximately 90 percent to 95 percent black, working class," said Kirsanow, who is himself black. "Before the 2004 presidential election, I had never seen one Republican flyer, yard sign - save my own - or canvasser in my neighborhood. In 2004, they were everywhere. Moreover, for the first time that I can recall, the GOP ran frequent ads on the local black radio station. These efforts may explain, in part, why President Bush's percentage of the black vote in Ohio rose from 9 percent in 2000 to 16 percent in 2004."

Beyond efforts at mobilizing Republican voters, the RNC has cash on hand of $43.6 million, compared with $11.3 million for the Democrats. That difference is even more significant because, to obtain discounts on services it buys, the RNC often guarantees payment by placing funds in escrow before bills are due. However, for Senate and House races, the Democrats are ahead. The Democrats have $68.2 million cash on hand, compared to the Republicans' $54.8 million.

Starting in early September, the RNC will be using its money for TV commercials that will portray the Democrats as defeatists who, if elected, would undermine national security.

"Karl pulled it off in two successful presidential runs," said Brad Blakeman, a Republican strategist and former Bush aide. "In 2002, we took the Senate back. In 2004, we made more gains in both houses. I think Karl is going to use the strategies that have proven effective in the past - that is to play to our strengths, which the Democrats have constantly miscalculated. They perceive our weakness to be the war, but they have never won using the Iraq war as an issue," Blakeman said.

When Americans go to the polls in November, Blakeman said, "The issue will be security, especially after the London airplane plots were uncovered. Who has kept us safe? President Bush and the Republicans


TOPICS: Politics/Elections
KEYWORDS: rovian
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To: Nomorjer Kinov
I knew that, even without all the fancy info nuggets.

Seriously, most people know this. If you drive a Subaru there is a 95% chance you are a Democrat. The addition of the Sierra Club thing just raises that probability to 100%.

21 posted on 08/29/2006 9:06:50 AM PDT by Obadiah
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To: kabar
Rove is overrated. He almost lost the 2004 election despite having an incumbent President in wartime with a good economy against the most liberal senator from the most liberal state in America. Kerry had so much personal baggage and an unattractive wife yet he made the race very close. The SBVFT made the difference and Rove had nothing to do with it.

Damn I had to see your signature to make sure I didn't post this

Bush should have wiped the floor with a dork like Kerry
22 posted on 08/29/2006 9:09:09 AM PDT by uncbob
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To: BonnieJ
The "personal baggage" Kerry has was not reported by the media, he was played the hero all the way. Until we have a non-corrupt media, Republicans have a tremendous disadvantage that even a genius like Rove cannot get past and we will have close, difficult elections even when they run total losers on the left.

We didn't have to depend on the MSM to get that message out. The SBVFT paid to get their message out and it was ultimately effective and decisive.

Bush and Rove were intimidated by Kerry's war record, which Kerry made the centerpiece of his campaign. Reporting for duty and trotting out flag officers like potted plants were the modus operandi for the Dem Convention. Kerry and the Dems made Bush's National Guard record the target of their attacks. They were on the offensive, which intimidated Bush/Rove who were on the defensive.

Bush and Rove were afraid to attack Kerry's phony war record or his traitorous antiwar activities. They were wary of the National Guard issue and reluctant to attack Kerry for that reason. If you look at Kerry's entire political career, you will see that he used his war record against his challlengers who had no military service or non-combat experience. It was a very successful strategy until the SBVFT destroyed him despite McCain calling them "dishonest and dishonorable" and the WH calling for the dismantling of all 527s including the SBVFT.

The 2004 race should never have been that close.

23 posted on 08/29/2006 9:11:38 AM PDT by kabar
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To: kabar

Andy Card is a tool.


24 posted on 08/29/2006 9:22:41 AM PDT by samadams2000
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To: Pookyhead; ClearCase_guy

Nahhh. He's too busy with his other machine to conjure up any hurricanes...:)

25 posted on 08/29/2006 9:26:22 AM PDT by rlmorel (Islamofacism: It is all fun and games until someone puts an eye out. Or chops off a head.)
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To: meandog

If Republicans lose in November, look for stories in the media covering the disenchantment of the conservative base and its willingness to stay home on election day.

Of course, you won't find those stories.

We will hear for YEARS how the country has moved to the "center" (left), that voters are tired of "conservative policies" and everything Bush has ever done will be repudiated. Republicans/Conservatives will be given up for dead by the MSM. Liberals will run willy nilly. God help us.

And, we'll be here complaining on FR.

But...if Republicans win...Democrats will be demoralized for quite a while. However, the MSM will rescue them with constant bashing of Bush and Republicans until '08...then we do it all again.

Our only hope is for victory in November and a Republican Congress and President that does what they should: Secure the borders, cut spending, drill for oil wherever it may be, and fight the war on Islamofacism.


26 posted on 08/29/2006 9:40:38 AM PDT by rightinthemiddle (Without the Media, the Left and Islamofacists are Nothing.)
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To: uncbob

I should add Rove having Bush sign CFR was a stroke of genius and his going along with Harriet Myers was another one

And the way he had Bush playing preventive defense in that first debate was masterful

AAAAGGGGHHHH


27 posted on 08/29/2006 9:52:38 AM PDT by uncbob
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To: rightinthemiddle
If Republicans lose in November, look for stories in the media covering the disenchantment of the conservative base and its willingness to stay home on election day.

If Republicans lose in November, look instead for stories in the media covering the defeat in Iraq. Then look for more stories about terrorism successes against this country on the scale of 9-11, then look for a place to hide if you don't feel you can convert to Islam!

One good thing about it though--can't you just imagine how Nasty Nancy Pelosi, Hillary Clinton and Barbara Boxer are all going to look wearing blue burkas? (Laura Bush's burka, of course, will be red).

28 posted on 08/29/2006 9:52:40 AM PDT by meandog (While Clinton isn't fit even to scrape Reagan's shoes, Bush will never fill them!)
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To: meandog

Frankly, I don't think Karl Rove has much to do with it.

If the Republicans win, it will be because the Democrat nutjobs have stupidly and repeatedly offended the voters, not because they approve of the way Bush has handled his second term thus far, or the way the Republicans in congress have repeatedly failed to come through on key votes.

Bush had a pretty good first term. But apart from those two key SCOTUS appointments, the only reason for supporting him after this lousy second term is--consider the alternative!


29 posted on 08/29/2006 10:02:55 AM PDT by Cicero (Marcus Tullius)
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To: Suzy Quzy

Mehlman and Rove are two of my personal heroes in the field I hope to pursue...


30 posted on 08/29/2006 10:21:19 AM PDT by buckeyenation
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To: buckeyenation

Good Luck!! BIG shoes to fill but if they CAN be filled, they'll be filled by a Freeper!!


31 posted on 08/29/2006 10:31:18 AM PDT by Suzy Quzy ("When Cabals Go Kabooms"....upcoming book on Mary McCarthy's Coup-Plotters.)
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To: meandog
When the details of the PowerPoint presentation given to a chapter of the California Lincoln Club hit the press, Kenny Mehlman said he took full responsibility, and offered to resign.

Also, Kenny had just heard there was a half-price sale on satin sheets and down-filled duvets at Bed, Bath and Beyond........and he was anxious to get there before the doors opened.

32 posted on 08/29/2006 10:32:10 AM PDT by Liz (The US Constitution is intended to protect the people from the government.)
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To: meandog

33 posted on 08/29/2006 11:08:21 AM PDT by oxcart (Journalism [Sic])
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To: meandog
Back in 1984, I worked at Karl's place in Austin. Phil Gramm was using him when he left the Dem party and John Ashcroft used Karl to handle his campaign for Missouri attorney general...He was also doing all the direct mail fundraising for Reagan-Bush. His real claim was his direct mail operation. The voter vault is the ultimate expression of that expertise.

In our state, the vault is the key to out GOTV effort. And the Dems can't put anything together that rivals it. The fact is that our GOTV operation is head and shoulders above the Dems and will, in the end, be the deciding factor in this fall's elections.

34 posted on 08/29/2006 11:21:27 AM PDT by Don'tMessWithTexas
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To: kabar

So give us your prediction for this year!


35 posted on 08/29/2006 12:29:01 PM PDT by jveritas (Support The Commander in Chief in Times of War)
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To: calex59

And then when the demos get waxed, they'll blather on and on about the need to court dumb, redneck, alcoholic, churchgoing, flag-waving, pickup-truck-driving Joe Six Pack for about a month before they forget all about it and decide they weren't shrill enough.


36 posted on 08/29/2006 12:39:54 PM PDT by ichabod1 (Freedom of religion means freedom to practice IslamĀ®)
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To: meandog

Yes, he can. Next question.


37 posted on 08/29/2006 1:38:53 PM PDT by Terpfen
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To: ichabod1

Whew!

Talk about HITTING THE NAIL ON THE HEAD!!!!


38 posted on 08/29/2006 1:41:08 PM PDT by rlmorel (Islamofacism: It is all fun and games until someone puts an eye out. Or chops off a head.)
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To: meandog
"The ward is approximately 90 percent to 95 percent black, working class," said Kirsanow, who is himself black.

Black Russian?

Maybe Cossack?

39 posted on 08/29/2006 1:46:04 PM PDT by x
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To: Pookyhead
Karl is busy testing his weather machine right now


40 posted on 08/29/2006 1:46:06 PM PDT by Dumpster Baby ("Hope somebody finds me before the rats do .....")
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