[Charles Martel]

My current favorite shows a deserted beach in the moonlight. The camera is facing out to see and is focused where the waves lap over the untouched sand. A wave comes up, and as it recedes you see footprints leading out of the sea. Another wave comes up and washes the footprints away. There is nothing. The moon shines on empty waves.

The logo comes up: US Navy Seals.

I just saw that one last night. Wow.

[GraceCoolidge]

Just goes to show how some of the most powerful ads are the ones without a lot of hoopla. The commercial I remember most powerfully aired during the SuperBowl following 9/11. I believe it was called "Tribute," was for Budweiser. The Budweiser Clydesdales are traveling through the snow on a cold morning; eventually they can see the NYC skyline, and they all kneel silently in the snow. The only sound in the commercial, as I recall, is the jingling of the harness and the hoofbeats.

[united1000]

My current favorite shows a deserted beach in the moonlight. The camera is facing out to see and is focused where the waves lap over the untouched sand. A wave comes up, and as it recedes you see footprints leading out of the sea. Another wave comes up and washes the footprints away. There is nothing. The moon shines on empty waves.

 

You can watch it here:

http://www.navy.com/about/navylife/onduty/seals/?campaign=NSWNSO_FOOTPRINTS