Latrobe Says Goodbye to Rolling Rock

Associated Press ^ | 7-28-06 | Michael Cowden

[jazusamo]

ROFL!...Glad I never tried it.

[Lancey Howard]

La Crosse, Wis.-based City Brewing Co. is negotiating to buy the brewery and produce others brands of beer here. Union workers at the brewery have voted to accept a contract with City Brewing.

I bet. I also have a feeling there wouldn't be any strikes anytime soon.

[Lancey Howard]

When I was at Penn State you got two of those smaller bottles of Rolling Rock for 45 cents at the Rathskeller. This was in the early '70s. I think they only sold them two at a time.

[Gondring]

It's not just sad, but stunning.

[Vinnie]

Sad day.

I remember my first RR.
I was on a business trip from Fla. to Mich., circa 1975.

The hosts of the trip had a hotel room well stocked with Rolling Rock.
I'd never heard of it but everyone else was impressed that the hosts had gotten these little green bottles of beer.

The first mouthful had a 'unique' flavor very different than any beer I had tried. And frankly I didn't like.

After the second bottle I had changed my mind.

It seemed that Rolling Rock had a higher alcohol content than the usual big brewery beer.

While I don't think the formula today is the same as the early '70s I still like and drink it when I have a beer.

Have a 12 pack in the refrig now.

[sten]

from PSU and the Skeller to a bucket o' rocks at Dewey beach... Rolling Rock was a solid beer that always came along with good times.

Damn I hate when things like this happen...

"33"

[FlJoePa]

Certainly the end of an era.

[Barney59]

Guys,

I wonder how much the Union at Latrobe played a part in AB's decision to brew in NJ? Does anyone know if the new brewery will be Unionized?

It may be corporate pencil pushers in the end, but Unions have killed more than one tradition/good deal in the US over the years.

JAT

[Gondring]

I wonder how much the Union at Latrobe played a part in AB's decision to brew in NJ? Does anyone know if the new brewery will be Unionized?

The thought hit me, too, especially when reading about how this is the second economic loss, after steel. I'm wondering if there's a lesson here.

[decal]

This is why you must Support Your Local Brewery.

Anheuser-Busch, evil dastard that it is, has no intention of keeping the Rolling Rock label going - this is the first step in driving it to extinction.

First you move the label out of its home base, then you adulterate the product so nobody'll drink it, then you close it down due to "changing tastes" - and another rival is eliminated.