[abb]

Prepare for product placements galore and the "Tylenol CSI: New York Show" as advertisers look for ways to get around this trend.

The Suits at the networks may try this strategy in a futile attempt to hold on to paying advertisers, but I predict they'll simply follow the eyeballs and move to the internet...

[ken5050]

As a huge baseball fan, one of the pleasures of a summer evening is an hour or two in front of the tube. On my cable system, on average there will be anywheres from 3-6 games on every night..and I can honestly say that in the last 15 years I have NEVER watched a commercial between innings...I switch to another game. And 99% of my friends probably do the same thing. Indeed, the elongated time..now about 3 minutes between innings..makes it easier to do so, and more likely..You'd think thank advertisers would have wised up years ago..The MSM is wasting their time worring about DVRs..they lost that battle long ago when the remote control was invented..