I agree. The fact that folks are "chosen" is just downright creepycreepy.
Well, presumably they'll be "chosen" in the same way as an opinion survey - randomly. As long as it's completely voluntary, I got no problem with this stupid project because I ain't payng for it (unless it's federal funds). The problem is, the only people who won't tell them to go to hell will be liberals; that could skew the results since liberals are all mentally ill!