Imus used it on the air once along with Bernie an Lou (as an experiment), and it just made him angrier, and had no effect on Bernie or Lou. It was funny because Bernie set Imus up to talk to a "lady of the night" on the air to try and see if that would help Imus.
That's disgusting. Rank radio, sheesh.
I remember that Imus show. Charles McCord tried it as well.
Imus asked Charles if it was working. Charles replied, "not at all"...after which Bernie suggested that they try speaking German to Charles.