Well, I may be biased since I've been watching hi-def movies and TV for almost the last year by way of digital cable, but I think the difference between even anamorphic widescreen DVD and true hi-def is clear to anyone with eyes. The detail level is just that much higher - high enough in some cases to reveal the limitations of the original film media. Also colours are better rendered in the hi def format, and more realistic. I'm not really a videophile, but I think anyone can appreciate a better quality picture. I mean, how many of the people reading this are still using a VGA (640x480) video card and monitor? And it definitely becomes noticeable when you go to large screen sizes, which are increasingly common. Everyone says the same thing: once you've seen a movie or sports on a decent sized hi-def screen (with a true hi-def feed), you don't want to go back.