What are you talking about?
If you ran a survey among Americans as to who is better liked, Coulter or Couric, then Couric would win hands down. Sad, but true.
Same thing would be true if it was about Limbaugh versus Larry King. King would win. Limbaugh would still kick King's ass ratings wise. Likability does not ultimately determine success. Larry King is a blithering fool, but more people love him then they do Limbaugh.