Milk is Milk.. I have yet to see a taste test where anything organic beat anything non organic, particularly when you are talking about food being shipped and distributed.
Yes FRESH food is great, but organic v non organic, for the most part is nothing more than foolishness. More microbes, smaller yield, more wasted energy etc etc etc.
Organic is largely an affluent luxury of a wealthy nation, organic growing won't solve world hunger or stave off disease... There is nothing against folks who decide they want to pay for that luxury, but to try to spin that into I'm a goodie too shoes because I reward folks who are less productive... is just nonsensical.
By and large the store caters to elitists who just want to feel good.
I won't argue mass produced commercial stuff can't compare to high end quality, but you can get way better cheese and milk right from a small local dairy farm than any Whole Foods store.
However if you can't do that, you will find specialty shops that will blow any supermarket no matter the name away.
I'll give Whole Foods credit, they get people to pay WAY more for things than they are worth and make them feel good about doing so.... PT Barnum would be proud.
try the milk, get back to me.
At least Whole Foods is run by a libertarian, pro-capitalist.
Don't know about some of the employees though ;)