It's simple...keep the gubment out of the net.....period. This would be a first step to many more intrusions...the camels nose under the tent!!!!!
Normally I'm for getting the government out of things, but there are two big factors here. First, the government invented the Internet (well, paid to have it invented). Second, we're getting into common carrier stuff here. What a few companies decide to do can have a negative effect not just on our economy, but on our freedom of speech and association online.