Sorry to inform you, but most people pay no attention to what gas costs. They do not choose the cheapest, but the most convenient. So the most price pressure comes from TV and congress, not the consumers.
True. Some pay more attention to gas prices than their TAXES. I know a guy whose Fed taxes went up 5k last year and he didn't flinch. But he bitches when it costs him $10 a week more in gasoline.