If it wasn't important enough for you to even know where they stand, let alone contact them about, why should they think it was important.
I'm still sort of holding out hope that the high prices will spur a market alternative.
I work in the oil and gas industry. What the prices have done is spur the huge investments we needed back in 1998-2000 to produce the resources we want today. Rig counts are way up, huge amounts of dollars are being planned, permited, engineered and constructed both in traditional and non-traditional sources (deep water, oil sands, etc).