[mikeybaby]

I think the ad agencies are getting more sophisticated.
I've noticed more ads are "DVR compatible".
Even when you're fast forwarding through an ad, the sponsors name remains on the screen long enough to make an "impression".
Not enough to save the Networks Rate Card, IMHO.
Couldn't happen to a nicer bunch.
Memos from a livestock show only count for so much, I guess.

[xp38]

Then there is the ad placement within shows. Anyone notice what beverage is in front of the judges on American Idol? Somehow the brand name is always facing the camera. :)