Don't have any choice...There's only one supplier...And oddly, a city of 150,000 with numerous different brand name gas stations all have the same identical prices quoted within 10 minutes of a price hike...
So among other basic business and economic realities, you have never heard of start-up capital either.
Sure...But not from the customers...
You have lots of choices.
Here's one...
80 MPG. $3 for a fill-up.