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The reason I take any of the space tourism stuff seriously is that Branson has the proverbial Midas Touch. If there isn't a buck to be made (other than his expensive ballooning hobby and whatnot), he'd not involved.

A lot of people who haven't actually looked into this are like "duh, SpaceShip One can't get them there, duh how are they going to get there, this won't make money, this is dumb", etc., when the reality is, a lot of very knowledgeable business and engineering types have some very comprehensive (and affordable) plans laid out.

Branson would not be in this if it were simply going to be a huge money sink, nor would he be in this if he thought it was going to fail.

From what I've seen, he is not one that likes to fail.