I guess it doesn't matter - the intentions of an action are only secondary to the outcome of an action.
OK.The principle outcome of his decision is that lottery tickets won't be sold at his stores.If this decision results in increased sales/profits for him (which the story seems to suggest could happen) then his motive would seem to be profit oriented.
But if this decision hurts his slays/profits,then one could argue that his motives are admirable,IMO.