Starting with such things like CFR. The way it's portrayed in the media, most people get the impression it's to level the political playing field because it's "patently unfair the Republicans raise far more money than the Democrats do! wah-wah-wah-boo-hoo! *sniffle*".
They believe him when he states that CFR is to remove the money from politics. It "sounds" good to people. People vote for candidates they LIKE and think are looking out for them and their interests.
McCain is trusted on national security issues and although we don;t like his domestic stands and horrid assualts on the 1st Amendment, few people follow this stuff closely. They like him.
THAT is a fact and it's proven by his war chest of megatons of money and by all the polls thus far.
Here's something that will make it easier to deal with the most vociferous puritans who slam GOP candidates and threaten to stay home or vote 3rd party:
ALWAYS check to see where they reside. MOST are from SOLID blue states where their presidential votes won't matter one iota! Let them vote 3rd party and hope that they have enough sense to vote GOP in the congressional races.