Yep, the one thing everyone should be able to agree on is that Bush mishandled this politically from the get-go. We wouldn't be in this situation otherwise with only about 19% support for the deal nationwide. Whether or not it was good or bad, Bush totally failed at selling it as good.
Bush has failed at selling just about everything he apparently believes in. It is not a talent of his, he is not a verbal person the way Clinton was. That is the reason Bush continues to plummet in the approval ratings.
It is mistaken for arrogance, and even that misperception goes uncorrected by this Administration.