Typical of them. I, for one, believe it's the genuine article. I do that on faith. I hope to see it one day. That would be an honor.
Its truely a miracle its still around. There was a major fire in the church it was kept in Torino a few decades ago and many of the important religous pieces in it perished.
The fireman rushed into the burning building and were able to carry out the gold coffin looking container it was stored in.
Its now kept in two containers, environmentally protected, and behind bullet proof thick glass. You can't actually see it, the real shroud, on display. Just the containers that hold it. But above it, they have a exact replica hanging so you can see what it looks like. They have a pew in front of the display so you can pray.