Friendly tip...Don't defend it as Gospel...it isn't. It is an opinion piece passed off as fact in a scientific journal. That is why many don't take it seriously.
Very true. However, Donald Kennedy is not considered a raving lefty. And Science is not just another journal. We are talking about the editor of what is probably the most prestigious scientific journal on the planet. You may not agree with this guy, but a fool (or a tool) he ain't.