Or 3) Because theyre counterproductive to our lives.
Nope, won't work. How do you know what's counterproductive? Are you omniscient? Even so, what you've come up with is not a morality, it's just a technique or a method. It isn't in any way transcendent. It rests on another unprovable assumption which has no authority.
IOW, you made it up.
There are just the two options.
Dan