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Store Flier Describes T-Shirts As 'Wife-Beaters'
ClickonDetroit ^ | February 22, 2006

Posted on 02/23/2006 3:38:31 AM PST by ShadowDancer

Store Flier Describes T-Shirts As 'Wife-Beaters'

Company Apologizes, Plans Retraction

POSTED: 9:58 am EST February 22, 2006
UPDATED: 11:24 am EST February 22, 2006

BOSTON -- Building 19, a Massachusetts-based discount store known for its quirky sales circulars, described a package of sleeveless T-shirts as "wife-beaters" in a recent sales flier.

WCVB-TV reported Tuesday that even store officials admitted that the flier went too far. It upset advocates for domestic violence victims.

"I can't say what I thought. I know what I thought, but I can't say out loud what I thought," Jane Doe Inc. spokeswoman Mary Lauby said.

The flier advertised a three-pack of men's undershirts as "wife-beaters."

"That does, you know, go to numbing and dumbing down and normalizing and suggesting that battering is a normal behavior," Lauby said.

Building 19 spokesman Jerry Ellis took the criticism seriously.

"They were right. It was awful and I am sorry it happened," Ellis said.

E-mails came into the discount store's Hingham headquarters where everyone was apologetic.

"It's a slang expression, a street expression, but we should have known better not to use it. I am supposed to read every word. Sometimes it's busy or I am lazy. We are working on a retraction," Ellis said.


TOPICS: Culture/Society; Miscellaneous; US: Massachusetts
KEYWORDS:
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To: mlc9852

No because when women wear them men usually call them hot...and women usually call them slutty...


21 posted on 02/23/2006 3:54:34 AM PST by Kimmers
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To: Clemenza

snort!


22 posted on 02/23/2006 3:56:16 AM PST by cyborg (I just love that man.)
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To: ShadowDancer

They would have been better off advertising them as 'Dago Tees' which is what we called them when I was a kid.


23 posted on 02/23/2006 3:57:25 AM PST by Non-Sequitur
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To: normy

Yep, Hollywood...and TV. TV show "COPS" is full of domestic violence calls with someone wearing one of those.


24 posted on 02/23/2006 3:58:06 AM PST by MilesVeritatis (War is an ugly thing, but not the ugliest of things...." - John Stuart Mill)
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To: Clemenza

Well, I'm 44 and have almost exclusively only heard them called either one of two things in conversation, "wifebeaters" or "Guinea-t's".

(Maybe a New York thing, however.)


25 posted on 02/23/2006 3:58:27 AM PST by PBRSTREETGANG
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To: ShadowDancer

Wow! A sale! I need to stock up!

26 posted on 02/23/2006 4:07:17 AM PST by normy (Don't hit at all if it is honorably possible to avoid hitting; but never hit soft.)
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To: Kimmers

LOL - you are right.


27 posted on 02/23/2006 4:08:06 AM PST by mlc9852
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To: ShadowDancer
Image Hosting by PictureTrail.com
28 posted on 02/23/2006 4:12:55 AM PST by Tinman93
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To: rhombus

if i was the store owner, my answer would be simple...don't like the name, don't buy the shirts....don't like the ad, don't patronize my store.............now, GET OUT!!!!


29 posted on 02/23/2006 4:13:38 AM PST by joe fonebone (Woodstock defined the current crop of libs, but who cleaned up the mess they left?)
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To: ShadowDancer
I've always wondered if them shirts come with the tomato sauce stains? (I apologize for that!)
30 posted on 02/23/2006 4:14:59 AM PST by BallyBill (Serial Hit-N-Run poster)
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To: ShadowDancer

"If you're asking me if he would have been perfectly within his rights to allow the ad to run like that the answer is yes. Just as the group who complained about the ad were well within their rights to do so. They voiced a complaint and he agreed and retracted. I don't see a Freedom of Speech issue here."

The free speech issue is that he was intimidated into making an apology when he was within his rights in the first place. Why does he have to apologize for doing something he had a right to do?

When they voiced a complaint, he should have said, "Look, honey, get out of my office, go home, and cook dinner for your husband. And remember, always remember these two words: SHUT UP."


31 posted on 02/23/2006 4:19:15 AM PST by dsc
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To: Clemenza
I prefer to call them Guinea Tees.

Ha! In California during the sixties, they were called "Wop t-shirts".

32 posted on 02/23/2006 4:31:55 AM PST by ErnBatavia (Meep Meep)
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To: Clemenza
I prefer to call them Guinea Tees.

Yep, that's what I always called him too, only because that's what they were always called by everybody where I grew up.

33 posted on 02/23/2006 4:40:36 AM PST by King of Florida (A little government and a little luck are necessary in life, but only a fool trusts either of them.)
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To: dsc

Oh please. Not everyone steadfastly refuses to see another's point of view. That does not make him weak or mean he was intimidated and it certainly has nothing to do with the First Amendment. If he were sued for the ad then you could make that case.


34 posted on 02/23/2006 4:41:42 AM PST by ShadowDancer (I think I may have the Asian Bird Fru. I mean Flu. (Damn, it's starting already))
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To: son of caesar
Do you consider this freedom of speech?

Show me the phrase where the 1st demands that the speech be intelligent or non-offensive to be protected.

35 posted on 02/23/2006 4:43:17 AM PST by When_Penguins_Attack (Smashing Windows, Breaking down Gates. Proud Mepis User!!!!)
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To: ShadowDancer

"Oh please. Not everyone steadfastly refuses to see another's point of view."

Have you read "Slouching Toward Gommorrah" by Robert Bork? Great book.

Until fairly recently, it was quite common to refuse to pretend that whacko nonsense was worthy of respect. I see their point of view; I see that it is stupid and intellectually bankrupt; and I steadfastly refuse to pretend otherwise.

"That does not make him weak or mean he was intimidated"

Yes, it does.

"and it certainly has nothing to do with the First Amendment."

Sure it does.

"If he were sued for the ad then you could make that case."

You can make the case simply by pointing out that it was fear of being sued and harrassed that made him pussy out.


36 posted on 02/23/2006 5:02:21 AM PST by dsc
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To: dsc

You are completely over the top. In your world, any man that doesn't stand up and say "F You" to everyone that disagrees with him is a pussy. While I have no problem with the wife-beater term for those t-shirts and refer to them as that myself, I am not so narrow minded as to not see how it could bother women who have been beat by their husbands. Given that refering to them as just t-shirts would not hurt his business at all, it becomes a matter of not making this the hill you die on.


37 posted on 02/23/2006 5:10:06 AM PST by ShadowDancer (I think I may have the Asian Bird Fru. I mean Flu. (Damn, it's starting already))
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To: ShadowDancer
Why do they have to be white wife beaters?

Why it's got to be like that? /ebonics

38 posted on 02/23/2006 5:10:58 AM PST by Triggerhippie (Plus ça change, plus c'est la même chose.)
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To: ShadowDancer

You really have to be out of the loop to not know that this is what this type of T-shirt has been called since forever.

Ugh...


39 posted on 02/23/2006 5:14:51 AM PST by VaBthang4 ("He Who Watches Over Israel Will Neither Slumber Nor Sleep")
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To: ShadowDancer

In Alabama, we called them "pea-shelling t-shirts", the shirts men would wear on the front porch when their wives made them shell peas. I don't like the term "wife-beater", but I believe they have the right to call them that.


40 posted on 02/23/2006 5:14:59 AM PST by Crawdad (So the guy says to the doctor, "It hurts when I do this.")
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