They try to condition us to believe that a few months before, it was not just ok but encouraged, to stab same baby with a scissors and use the term, "choice". A few months later, how could a post partum abortion be that bad in these same mindsets?
They want us all to accept the same cognitive dissonence they enjoy themselves. Just use a new vocabulary and viola! two diametric opposite concepts can bed together without working up a sweat.
Everything we do is by choice. To take a horrible example or two, a rapist strikes by choice, but we don't countenance "choice" for rapists. Ted Bundy killed by choice, but we didn't pat him on the head and say, "Keep it safe and rare!"
"Choice" is a weasel word that is substituted for the truthful word, "kill."
As a rule, people who put their argument in accurate, homely, everyday words are being truthful. People who resort to weasel words to make their case are selling something evil.