I'd put him as a money grubbing televangelist
Nah, he looks like he's doing an instructional/informational video. Those cheap vids they show in high schools. Grainy quality.
"Hi, I'm Gov Kaine. I believe that if I raise up my eyebrow up high enough then my receding hairline does not look so bad. Oh, waving my hands around is a good distraction as well. Wait, is that a fireplace behind me or is my right sleeve on fire? Help."
Yeah, they think they can get some Red Staters to listen if he mentions that he was once a missionary, and then he secretly hypnotizes them with his eyebrow.