[Mr. Silverback]

Have to agree with Mewzilla here. Sure, the ratings were low, but if it had been doing CSI-style ratings and no advertisers had been stepping up, that would have been it. Networks are in the profitmaking business, and both low ratings and unwilling advertisers hit right in the pocketbook.

[Heyworth]

Have to agree with Mewzilla here. Sure, the ratings were low, but if it had been doing CSI-style ratings and no advertisers had been stepping up, that would have been it.

Has it been doing CSI numbers, I don't think that the sponsors would have been so hesitant to buy time on it. As someone else pointed out, Heather Graham's sitcom was cancelled after one showing with no boycott in place.

If anything, I think that the boycott kept the show hanging on a couple of more weeks, since no one wanted to be seen to be caving.

[dead]

A highly rated show will always have advertisers. While a company like General Motors might not want the public image problem of being associated with a controversial show, there are plenty of other companies that wouldn't mind in the least (internet companies, snack food manufacturers, magazines looking for the same audience, beer and liquor companies etc.)

By lessening the pool of potential advertisers for a show, you might drive down the rates a fraction, but you will not stop companies from buying time on a highly rated show.