It's kind of silly to call a movie a flop a few weeks after its opening when they're still planning to expand it to more theaters. It's like calling a basketball game exceptionally low-scoring after 4 minutes.
All the signs indicate the movie's going to do very well for a small independent film, make its producers some money, and not be seen by the large majority of Americans.
In one sense I agree - put aside all the adoring MSM hoopla and what you've got is a glorified arthouse flick.
But that's the good news. As several here have pointed out, it's box office take is nowhere near to covering production costs and already they are getting close to being out of reliable markets. And promotional costs must have been substantial, just considering the TV ad buys - it would not surprise me to find those costs exceeded production costs.
As peyton randolph says, gays may prop it up through January with repeat viewings but the demographics are such that it won't be enough.
All in all, it's a small financial gamble by Hollywood standards, well worth the political and Oscar points they think they are scoring. That's what this flick is about.