I wouldn't say it's a flop. It was relatively cheap to make, and there are enough gays who do want to see the movie for it to recover it's costs and make a profit. But it will never play in fly-over country, but it still won't prevent the movie from being profitable.
It's a financial flop. $14 million to make. $4 million in revenue. $10 million in the hole and the hype is wearing off in the homo markets. Look at the per screen averages.
How is it going to make another $10 million dollars to break even? They're out of homo markets.
This film has a loooong way to go before it gets anywhere near profitable.