Granted - but the plan and everything lines up to try to achieve the desired net profit
Then you have to add 38% onto the profit to make what you want so instead of selling it for $100 you must get $103.80?
38% where'd that come from? In order to give you what I'd try to charge, I'd need to know my marginal tax rate and my desired return.
Thirty eight percent is the business income tax rate.
Still a mystery is why one would ever limit a price if one can just add whatever is desired to the cost to achieve any profit desired?