"Say no to 'the holidays' this Christmas" is too ambiguous. It could be taken as "Say no to Christmas, New Year's, THanksgiving and Hannukah this Christmas."
"Say no to SAYING, 'the holidays' this Christmas" would be clearer.
By the way, I REALLY like the T-shirt that says, "What 'holidays?' It's HANNUKAH!" The only problem is I'm Jewish.
"I want to be a nun."
"You can't. We're Jewish."
Winona Rider and Cher as daughter and mother in "Mermaids."
>>"Say no to SAYING, 'the holidays' this Christmas" would be clearer.
Well, they have "The Holidays" in quotes which kind of implies "say no to SAYING 'the Holidays'" but you're right, they should have made it more clear.