I think there's a whole romantic notion about small businesses. Hey I am going to go where where the price is cheaper.
EXACTLY! My wife and I run a profitable small business and we shop at Sam's Club and Wal-Mart which helps us make OUR small business more profitable!
It's these same people who hold this mythically romantic idea of a small business as those who hold a mythically romantic view of the family farm (save the family farm). Fact is, these romantically naive types have likely never owned a small business nor ever stepped food on a farm!