Egads that's awful! Doesn't even look like Bo!
I think we're seeing the worst of the worst management with the way they are handling Bo. It's really a shame, because they'll kill his career before it ever really gets off the ground.
They aren't doing Carrie any favors, either. By trying to market her to both pop and country at the same time, they are diluting her strengths while reinforcing her biggest weakness. Carrie is, at best, a tentative performer with a gorgeous voice and lovely face. She needs to be comfortable with her material and the settings she's placed in to develop confidence as a performer.
A new artist has to establish their unique style and identity in a crowded music business. There are plenty of pretty, vanilla, blonde singers out there. What BMG/19 mgmt ought to be doing is finding something unique about Carrie and playing to it instead of just making her the latest pop blonde with a country twist.
Same with Bo. There are plenty of rock wannabes. Bo's type of Southern rock, throw-back-beatnik charm was fresh. Instead, they seem to be trying to market him as some sort of metrosexual pop singer with long hair. Gag.