They could clean up the language, stop glorifying sex among the unmarried and teens, etc. I would think as a parent you would know what isn't acceptable, but maybe not.
Well, why do you think I didn't let my kids watch that kind of thing? If it offends you (or maybe it doesn't), don't watch it. Let the station know why you aren't watching it. Let the sponsors know why you are not watching it. Why does the government have to be involved?