[chilepepper]

i assure you they won't -- they build very nice players, and when supply catches up w/ demand, apple will be faced with *MUCH* lower priced competition, not just somewhat lower priced competition.

the loser will be apple, the winner, well, we will be the winner because we are free to choose which product we prefer (whether apple or creative or sony or jian liang) without the effects of an artificially induced shortage.

[x5452]

It has nothing to do with price. If price was the only concern GPX would have more cash per quarter than Sony. It's about quality, and it's about Fashion, and it's about ease of use.

You can't use creative products with the most popular music store.

Frankly they play second fiddle for MP3 instead prefering the hard to use lower quality less songs available WMA format.

There is no low price that makes garbage gold; especially when the only boon to creatives garbage is the flash memory Apple has bought out from under them.

Whining is a socialist strategy. Winning a capitalist one.

[Terpfen]

... they build very nice players...

This would be a first that a Creative product was ever "very nice," then. I can't believe this company has a monopoly on the PC sound card market.