My wife brought this to my attention. And if you check out the circulars, you will also notice that the clothing being peddled to young males is disheveled, sloppy, and very unprofessional.
A reaction against the professional, suit wearing older generation???
ROFL! when i was in school the fad was the $100 pre-ripped and patched USED (yeah, that's the brand name) jeans.