"It isn't an appropriate charity for a line of products that is for sale in some Christian book stores - consumers of AG products have an expectation that the company is going to maintain some specific ideals."
Hmmm Well you know that is a good point. I can certainly see Christian books stores not wanting to sell a product if part of the proceeds go to pro-choice groups.
Maybe I was a bit hasty and I over-generalized. I can also see how people who like to shop at Christian bookstores could then follow. Yep I think I was hasty. Thanks for reasoning with me.
You really don't get it, do you? Little girls go on the American Girl website to look at dolls and their accessories, to find fun games to play with their friends, to email online penpals. Parents let their 8 year olds on this website unsupervised because AG has successfully marketed itself as age appropriate, wholesome material for little girls. Guess what? Including a link to a website that talks about lesbianism and abortion is not appropriate for a little girl, particularly a little girl who still plays with dolls.
Coca Cola, J&J, and whoever else gives to Girls Inc, is bright enough not to have a link in the children's section of the webpage encouraging little girls to support Girls Inc by buying a bracelet. Furthermore, I am not aware of Coca Cola or J&J ever running a campain saying buy this supercool bracelet and we'll give Girls Inc. a dollar.
As much as you'd like to ridicule this boycott, it will have an impact. AG was not just selling overpriced dolls, they were selling a wholesome little girl image and that's gone now.