Anybody that would make an personal evaluation based on hair color.. has GOT to be a liberal.. The very act of engageing in a test like this screams cognitive disconnect..
The cosmetics company wants to plan their hair-products line. They hope to predict demand by identifying what color hair men prefer in women, and they assume that the women will spend money on products to achieve that look. It might work; the "beauty" market has never been a rational one!