We just bought an Eddie Bauer Expedition at the employee pricing. The size and luxury of the ride is worth every penny, not to mention the safety to my wife and 2 kids who drive in it everyday to school and work and back. Some things are worth paying for. And for me and my family, this is one of them. If I had no kids and/or were single and had no need for such a large ride, I would definately have something smaller and more gas efficient. It's called freedom of choice.
Kids and hunting are my main motivation for having an SUV. Maybe I'll pick up another one when they're really cheap.