You are totally correct. IMHO is the worst possible timing given the disaster.
All commercial advertising will of course continue to be run, I'm saying, the Sheehan ad has ALWAYS been ran at the worst possible time. why would it be worse so now? Hurricanes and floods have not a thing to do with this. I do remember no commercials on the television for a very long time after the enemy hit on 9-11-01.
The world will not stop because of this tragedy.