The article is missing the point.
Pretty theaters are "nice" but pointless given the current product.
In does not matter what environment or how "archetechy" a theater, I will not see any movie which has:
-Jane Fonda
-G. Clooney
-Anything by Michel Moore
-any homosexual theme
-any political correctness undertone
-Rosie O Donuts
-Madona (still working on the fake british accent)
-towing the blame america first line
-bashing christians as eeeevil while promoting sensitivity to anything other than christians.
-promoting big governmetn as the solution to all social ills
-promoting conservatism as a social ill
I am sure I missed a few points of detraction,
but there is no reason to spend MY money for THEIR political validation.
Just because some idiot suit gives a hollyweid director a blank check, does not make me obligated to give BOTH of them a single penny.