I think they can. I seem to remember it last year.
Oh, make me puke! Indiana and Kentucky used to play for the Bourbon Barrel. No longer. Ugh.
Sorry...should've tagged that sarcasm. Plenty of coaches hear OUs cannon in their sleep ;)
With corporate sponsorship come the corporate PC police. Together with Miles Brand they'll we'll someday have Team A (Longhorns being offensive to vegetarians) playing Team B (Sooners being offensive to Laters) in the Natural Fiber Bowl (cotton being offensive to decendants of slaves and not inclusive of those raising sheep, goats and silkworms).
Tech fans, keep your Guns Up! That could be next.