[ZGuy]

The thing I'd look at is the use of diesel cars in Europe. The drivers there surely don't want to waste money any more than we do on fuel. And the new diesels there are VERY clean burning (something the enviros don't seem to be writing a lot about).

If the diesels there are as good as I've heard, we may be seeing a lot more of them in the US in a few years, but diesels are so despised here that I don't know if any advertising campaign could ever break through the conceptions people already have based upon old smelly smoke belchers they saw years ago.

[caver]

Americans have real short memories. I on the other hand, remember the GM diesel in their cars as well as the VW Rabbit diesel. It ran like crazy but smoked like a freight train.