[caver]

You probably have a point there. Those purchasing the diesel powered truck are probably pulling a load. I know quite a few that just own the trucks but don't pull anything with them. I don't see how they are coming out ahead.

[gogeo]

This guy just doesn't like diesel. I could write these articles by formula:
1) Identify a current issue.
2) Identify conventional wisdom on issue.
3) Go counter to conventional wisdom.
4) Construct straw man in headline/title.
5) Demolish straw man.