Regarding John Stossel's book, it's a shame that the very stupid-sounding subtitle was tacked on by the editors.
Advertisers/publishers assume ignorance. Also note that Goldberg's latest and Stossel's tome share the same publisher, HarperCollins.
However, Goldberg's previous two books (Bias and Arrogance), neither of which were subtitled, were not published by HarperCollins.